Kirkland Vs. Member’s Mark: Can Sam’s Club Ever Catch Up To Costco?
Private labels have exploded in popularity as consumers’ perspectives have shifted, and as inflation has skyrockets in recent years. Sales increased 34% between 2019 and 2023, totaling $236.3 billion. Costco dominates not only in the club channel, but beyond, with its famous private label Kirkland Signature threading more than 300 products. But Sam’s Club, which…