Medicine Gets Political in India

Medicine Gets Political in India

India’s alternative medicine industry is booming as ancient principles of healthy living gain new traction, thanks in part to support from Narendra Modi’s government. “Ayurveda”, an ancient medical system that has existed in India for centuries, is flourishing with help from holistic-living influencers with vast reach on Instagram and YouTube. But there’s a dark side to Ayurveda’s popularity.

Some doctors in India are seeing patients suffer serious injuries from long term use of ayurvedic medicines. Medical professionals trying to raise awareness about the dangers of alternative medicines have faced lawsuits and even government intervention.

Bloomberg Originals looks at the intersection of ancient wellness practices with a modernizing India.

——–
Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_confirmation=1
Become a Quicktake Member for exclusive perks: http://www.youtube.com/bloomberg/join

Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it.

Subscribe for business news, but not as you’ve known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world.

Visit our partner channel Bloomberg Quicktake for global news and insight in an instant.

Similar Posts