CNBC’s Sara Eisen goes inside Formula 1, finding out how the racing league’s most prominent team principals manage their billion-dollar businesses, woo sponsors, and keep advancing their high-tech cars under a recently created cost cap. Watch the video to find out what it takes to run a cutting-edge race car over the months-long Formula 1…
For over a decade, Formula 1’s Mercedes-AMG PETRONAS F1 Team has set the engineering and the competitive standards for the sport. Team Principal and CEO, Toto Wolff, led the team to consecutive championship wins from 2014 to 2021. Wolff has navigated his team to wins through a massive league acquisition by Liberty Media, new teams…
Team Principal and CEO of Oracle Red Bull Racing says for 23 race weekends he’s the team principal of a sports team and for the other 52 work weeks of the year he’s a high-tech CEO. He talks with CNBC’s Sara Eisen about how he navigates the two distinct roles. To watch the full documentary,…