How China’s ‘Firewater’ Became the World’s Most Valuable Liquor Brand | WSJ The Economics Of
Moutai is the national liquor of China and is the world’s largest beverage company by market value. The alcohol company is now worth over double the market cap of the company that owns Budweiser and Corona and more than 10 times that of the parent company of Jack Daniel’s.
WSJ looks at the unique history that made Kweichou Moutai the Chinese drink of diplomacy and the business strategies behind the liquor brand’s success.
Chapters:
0:00 National liquor of China
1:01 How to drink Moutai
1:28 History of Moutai
2:08 Brand awareness
3:07 Bellwether stock
4:04 High prices
5:21 Challenges and risks
The Economics Of
How do the world’s most successful companies generate revenue? In this explainer series, we’ll dive into the surprising stories behind how businesses work–exploring everything from Costco’s "treasure-hunt" model to the economics behind Amazon’s AWS.
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