How Pop-Tarts Became A $1 Billion Breakfast Icon
For 60 years, Pop-Tarts has endured wars, natural disasters, health-conscious movements and recessions. Kellogg’s — which split into Kellanova, for snacks, and W.K. Kellogg’s, for its cereal business, in October — saw Pop-Tarts bring in $1 billion in sales in 2022. Kellanova’s top five snacking brands, Pringles, Cheez-It, Pop-Tarts, Eggo and Rice Krispies Treats, account for 50% of the company’s net sales. While competitors such as Quaker, Nabisco and General Mills have attempted to contend with the beloved toaster pastry, none of those efforts has lasted. On Dec. 28, 2023, for the first time, college football teams will compete in the Pop-Tarts Bowl, where the winning team will receive a giant, edible Pop-Tarts mascot.
Chapters:
0:00 – 1:28 Intro
1:31 Chapter 1. A global snacking business
5:39 Chapter 2. Challenges
9:19 Chapter 3. What’s next
Produced and Shot by: Natalie Rice
Edited by: Evan Lee Miller
Senior Managing Producer: Tala Hadavi
Narration by: Ryan Baker
Animation: Christina Locopo
Additional Footage: Kellanova, Getty Images, AP Photo
Additional Sources: ABC News, Breakfast : A History, Heather Arndt Anderson, New Castle News, Newspapers.com, The Akron Beacon Journal, The Daily News, The Washington Post
» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
#CNBC
How Pop-Tarts Became A $1 Billion Breakfast Icon
