How Reebok Pumps Took Over the World, With Inventor Paul Litchfield | The Complex Sneakers Show

Paul Litchfield is a mad scientist, a shoe dog with decades of experience, and the innovator who created the original Reebok Pump. In this episode, he talks about his long history in footwear and the Pump’s iconic lineage from Dee Brown and Dominique Wilkins to Jackie Chan and John Cena. Litchfield, a fireball of Irish-American energy, has truly seen it all in sneakers. Lately he’s been making footwear at GoRuck, a company that’s laser-focused on legit training gear. Ahead of the Litchfield interview, cohosts Joe La Puma, Brendan Dunne, and Matt Welty talk about the return of the “Flu Game” Air Jordan 12, the Nina Chanel Abney x Air Jordan 3, and the “Metallic” Air Jordan 5 retro.

0:00 – 1:12: Intro
1:13 – 2:41: Episode Topics
2:42 – 5:40: Air Jordan 12 “Flu Game” is Returning
5:41 – 9:43: LeBron’s “Vote Back” Sneakers
9:44 – 11:51: UConn Huskies National Championship
11:52 – 14:18: A Ma Maniere x Air Jordan 3
14:19 – 16:25: Air Jordan 5 “Black Metallic” Retro
16:26 – 17:54: WrestleMania 2024
17:55 23:04: Nina Chanel Abney x Air Jordan 3 Collab
23:05 – 23:48: Paul Litchfield Joins the Podcast
23:49 – 25:03: Sneaker Cam
25:04 40:29: Story Behind Inventing the Reebok Pump
40:30 – 44:39: Advertising the Reebok Pump
44:40 -46:33: Reebok Shaq Attaq
46:34 – 49:53:The Reebok Pump’s Influence on Pop Culture
49:54 – 49:55: Creating the Reebok Instapump Fury
53:40 – 55:36: Working with Jackie Chan and 50 Cent
55:37 – 56:45: Chanel x Reebok Instapump Fury
56:46 – 1:00:17: Why Paul Chose GoRuck
1:00:18 – 1:02:21: ALife x Reebok Court Victory Pump “Ball Out”
1:02:22 – 1:03:58: John Cena Wearing Reebok Pumps
1:03:59 – 1:11:03 Creating Shoes for GoRuck
1:16:00 – 1:19:40: GoRuck Discount Code – 20% Off
1:19:41 – 1:20:06: Outro

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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.