Presh – “Karadañ”
Presh, known for his ability to blend his African heritage and Canadian pop culture, delivers another fiery and fierce masterpiece: Karadañ. The title, Karadañ, is from a language called Eleme, spoken in the South-South of Nigeria. It translates as “they will hear it.” It is used as an exclamation to express an emphasis on not so much proving a point, but letting the reality of one’s belief unfold.
This single incorporates languages like English, Pidgin-English, Eleme, and Swahili. The lyrics stem from a wake-up call after dealing with a lot of energy vampires who mistake kindness, niceness, and “always smiling”, as free access to misuse others. Then, when you create a boundary and outline how to be treated, all hell gets loose because they can’t handle it. They rather you stay shrunk and be a “good boy.” Enough is Enough.
The fierceness of this song elevates the listener to reclaim themselves from every piece of them taken for granted and overlooked and to forge ahead to command the room as they should. It reminds the listener to take up space and not shrink just to fit in and lose themselves in the process. This is a rhythm that makes you feel the most unapologetically you; a celebration of resilience, persistence, hope, joy and what makes us uniquely us.
The music video was shot in the vibrant city of Lagos, Nigeria, and was directed by Mc Daviz
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