Why Hermès Is Growing While LVMH And Gucci Decline

Why Hermès Is Growing While LVMH And Gucci Decline

French luxury company, Hermès, has managed to achieve the ultimate goal of luxury: keep demand high and supply low. In its Q3 2024 earnings, the company posted double digit sales and revenue growth of 11% and 14% respectively. Competitors like LVMH and Gucci owner, Kering, were in the negative. Though the company is small, comprised only of one brand, it keeps up with the conglomerates, recording a higher price-to-earnings ratio than most of its rivals and a $233 billion market cap on October 24, 2024.

Chapters:
0:00 Introduction
1:49 Chapter 1. A bet on exclusivity
4:12 Chapter 2. Beating competition
6:46 Chapter 3. Risks ahead

Produced and edited by: Natalie Rice
Animation by: Jason Reginato, Christina Locopo
Edited by: Kevin Heinz
Senior Managing Producer: Tala Hadavi
Additional footage: Hermès, Getty Images, AP Photo, Reuters
Additional sources: FactSet, Hermès

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Why Hermès Is Growing While LVMH And Gucci Decline

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